It’s no secret Hillary Clinton’s camp has struggled to connect with young black voters (not as bad as Trump).
To help remedy that conundrum, the Clinton campaign is bringing out the big guns, with hip-hop legend Jay Z hitting the stage in Cleveland to headline a concert aimed at getting young urban voters excited to hit the polls.
On Tuesday, the Clinton campaign officially announced the concert would be held in Cleveland on Nov. 4, just four days before the election.
“Jay Z will be joined at the concert by special guests to encourage unity and urge Ohioans to support Clinton by voting early or on Election Day,” the Clinton camp said in a statement.
The event will serve as one of the last major voter mobilization efforts the campaign will make before election day.
Senior Democrats have made it clear Clinton’s staff will have to do whatever it takes to turn out young black voters. The Black vote marks a key demographic, which is a necessity when it comes to beating Trump in several battleground states—particularly Ohio where Clinton has consistently trailed in the polls. High turnout among younger voters of color would make it virtually impossible for Trump to win, experts predict.
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Jay Z's event is targeted specifically at young black voters, a demographic that has haphazardly rallied around Hillary, (remember #GirlIGuessImWithHer).
The lack of support is in part, due to the campaign’s lackluster response to recent police shootings, the Black Lives Matter movement and comments she made in the 1990s and her support of President Bill Clinton's crime bill which continues to have residual effects on black families today.
The event is expected to draw thousands, but the Clinton camp isn’t stopping there. They’ve also enlisted help from Miley Cyrus, Katy Perry, John Legend and others to engage young voters.
Cyrus knocked on doors at George Mason University over the weekend, hoping to use her stardom to spur students to vote for Clinton.
Perry was in Las Vegas over the weekend and will headline an event in Philadelphia on November 6, two days before Election Day.
Rocker Jon Bon Jovi will also perform in Pittsburgh on Thursday, and The National, an indie rock back from Cincinnati will perform in its hometown on her behalf November 2.
Tickets will be distributed on a first-come, first-serve basis from Friday.